Branding STF (Supreme Federal Court of Brazil)
New visual identity for Brazil's Supreme Federal Court, created as creative director for the Court's new administration - nominated for Best Graphic Project of 2025 at the National Justice Award.
How do you redesign the visual voice of the guardian of Brazil's Constitution? The new identity puts the institution at the center: sober blues anchor the system, offset white softens the reading, and a saturated green-yellow accent nods to the national flag - modern and subtle, never literal. Sora, a contemporary sans with personality, leads the typography; the serif Marjorie is used sparingly, to emphasize key words. Noise textures and gradients give the system its tactile finish. Content tone drives the design: light backgrounds for institutional, everyday topics; deep blues for rulings and sensitive matters - a simple rule that keeps a public institution's feed harmonious without ever feeling rigid. The identity now runs across the Court's official channels, reaching over 559K followers on Instagram, and is nominated for Best Graphic Project of 2025 at the National Justice Award.
Color palette
Institutional blue anchors the system as the base color across every combination and shade. Offset white replaces plain white, and a saturated green-yellow accent breaks the tone with a subtle nod to the national flag. Noise textures and gradients complete the palette.
Typography
Sora, a contemporary sans with personality, is the identity's primary typeface. The serif Marjorie is used sparingly, in specific cases, to emphasize key words.
Light applications
Light backgrounds for institutional, general and lighter content - the bright side of the system.
Dark applications
Dark backgrounds for serious or sensitive content - rulings, trials and explainer series. Content tone drives the design.
Instagram feed
No rigid color blocking: the feed follows content tone, blending light and dark backgrounds harmoniously across the official profile - over 559K followers.
Carousels that tell stories
The carousel marking Justice Cármen Lúcia's 20 years at the Court reached 13.8K likes and 1.1K comments on the official profile - one of the new identity's highest-engagement posts.
Drag to see the full carousel - each card connects to the next.
Indigenous Peoples' Day
Continuous carousel created for the date: the artwork flows across all five cards as a single panel.
2025 Retrospective
A three-post feed strip: the Court's facade as a continuous three-image panel, with sticker-style badges announcing the Court's year in review.
Service content
The identity applied to the feed's daily routine: public-service posts - certificate issuing, free training courses - keeping the visual system consistent even in the most operational formats.
Identity transition
Before and after: the Supremo na Semana videocast in the previous identity and in the new one.
Flexible formats
The system flexes across formats - stories, posts, covers and banners - staying consistent at any ratio.
37 years of the Constitution
Special series, like the 37 years of the 1988 Constitution, bring the Court closer to the public with editorial language and photography of the justices.
In motion
The identity also lives in video: openings, stings and the Court’s broadcasts.
Identity presentation
Excerpt from the official presentation of the new identity system, shown to the Court.
