Barbearia Silva — Branding
Logo construction and visual identity for a barbershop — retro aesthetic inspired by 70s and 80s Brooklyn Black culture.
The mark
Badge with script lettering, comb and straight razor — the tools of the trade built into the mark.

Logo construction and visual identity for Barbearia Silva. The concept draws from 70s and 80s Black retro — Brooklyn's Black culture — translated into a badge with script lettering, comb and straight razor. The palette pairs warm orange #F7931E with off-black #1E1B16, and the system covers color and monochrome versions, a graphic pattern, plus facade, storefront and product applications.


Pattern
Support graphics inspired by 70s surfaces — a pattern for packaging and collateral.

Applications
The brand out in the world: corner facade with supergraphics, storefront and products.


