VESTEK - Branding
Naming, visual identity and design system for a private label apparel company - from concept to a complete brandbook in Figma.
Naming, visual identity and design system for VESTEK - an apparel infrastructure company: premium private label production for companies, events and operations at scale. The name fuses apparel and technology. The identity translates the positioning into a high-contrast serif wordmark, a warm-neutral palette (deep black, off-white, technical beige) and editorial typography paired with wide-tracking technical labels. The system was built as a complete brandbook in Figma - essence, logo, color, typography, visual system, applications, tone of voice and shapes - and moves on to the brand's e-commerce website.
The name
Vest, from apparel. Tech, from method. VESTEK is apparel infrastructure: premium private label production for brands that build their own identity on a consistent base.
The build
Brandbook built in Figma across eight chapters: essence, logo, color, typography, visual system, applications, tone of voice and shapes. Every decision documented. Every rule with a reason.
Editorial system
Photography on neutral backgrounds, soft light, product as protagonist. The editorial serif comes in at large scale and never in bold - the typeface contrast is the weight.
The brand is yours
Unbranded garment. The chest space belongs to the client - VESTEK is the invisible layer underneath.
Shapes and symbols
Hand-drawn arrows, circles and underlines cut through the industrial precision - the human gesture over the system.
Applications
Pima cotton. 180g jersey. Kraft hangtag. Quality shows in the spec, not the adjective.
