Dr. Michela Rosado - Rebranding and Website
Rebranding, visual identity, stationery and website for an ophthalmologist in Brasília: a calm, precise and human brand.
Full rebranding for Dr. Michela Rosado, an ophthalmologist specialized in cornea and cataract. The resting-eye symbol was redrawn with a modulated stroke and the signature now reads "Oftalmologia" in a high-contrast serif. The system pairs deep green, subtle gold and ivory white, and unfolds into stationery, signage and the michelarosado.com.br website: a homepage and four procedure pages, designed mobile first for visitors coming from paid traffic, compliant with Brazilian medical advertising rules (CFM 2.336/2023).
