361 STATION - B2B SaaS, built solo end-to-end
I designed and shipped a multi-tenant CRM with an AI agent. Alone. Brand, copy, product and deploy directing AI agents from concept to production.
The platform, in production
361 STATION is a conversational CRM for service businesses - clinics, law firms, consultancies. This is the real panel, live: the AI suggests the Focus of the Day, tracks automatic conversations and bookings, and shows what the team saved - hours, human-free conversations and avoided cost.
This is not a concept case study: it's a SaaS in production, with real customers being served by AI on WhatsApp right now. One person - directing AI agents - designed the brand, wrote the copy, shaped the product and shipped the deploy. What used to take a whole team, 361 STATION delivers as a platform: 24/7 service, automatic qualification, a full calendar and operating costs in free fall.
100% Responsive
The whole operation fits in a pocket: the owner tracks conversations, pipeline and bookings from anywhere. The AI works; the panel shows it.
Liz, actually working
A real conversation: Liz - 361's AI agent - replies on WhatsApp, offers the professional's open slots, books, and sends the Google Meet invite. When the customer asks for a human, the AI pauses and escalates automatically; the team takes over in one click, with full context and captured data on the side.
Visual pipeline, no refresh
Every conversation becomes a card that moves through the funnel on its own as the AI qualifies and books. True realtime: the team watches the pipeline update live, with the assigned agent and source channel on every contact.
Every agent, custom-trained
I designed the Master Panel where each AI agent is configured: operational behavior, interaction limits, business hours, and the rules for when to call a human - complaints, complex questions, price negotiation. The client's onboarding becomes the AI's training.
End-to-end white-label
True multi-tenancy: each client gets a signup link, fills in their business details, and the answers feed the agent's creation. Their own logo, colors and domain - the end customer never knows a third party is involved.
Brand, copy and sales site
Beyond the product, I designed the brand and wrote all the copy - "Your team serves more, without working more". On the sales site, the demo shows Liz replying in real time to real clinic, law and aesthetics conversations.
Concept to deploy. Solo.
I architected the product and shipped it to production directing AI agents through the build - Next.js on Vercel, Supabase backend, realtime. Role: solo - brand, product, copy and deploy. Live at app.3meia1.com.br.
